Updated: Jul 9
The real estate industry has been facing many challenges during the COVID pandemic. The supply of new homes is lower due to several factors such shortage of new developments. Many real estate developers find it hard to start new projects because of the shortage in construction workers and construction materials. However, there are opportunities in this current situation. Real estate marketers can use new tools to attract buyers who cannot visit properties. Thanks to 360 tours, potential buyers can visit projects remotely.
Real estate marketers are now using virtual tours to attract buyers. The can advertise their properties through VR Tours. Voxel Worlds creates such tours, so that our clients can share them online with their potential buyers. The main advantage is that prospective buyers can view properties from anywhere without visiting the properties physically. Moreover, real estate developers can also build their own platform for showcasing projects and offer these resources to real estate agents and brokers so that they can market them more effectively. Real estate developers, however, still need to follow several important tips to thrive during COVID pandemic.
One way Real Estate Developers can thrive during COVID pandemic is through the use of technology. Virtual tours are not the only technological tools as the disposal of real estate developers. They already use social networking sites, such as Facebook, Twitter, and LinkedIn to bolster their online presence. They also use Google AdWords to advertise their current and upcoming projects. However, by using the latest marketing tools such as mobile applications, web applications, virtual reality, and augmented reality, they can set themselves apart from the competition. Prospective buys will perceive those who adopt technology as innovators. They can leverage this to enhance their standing and brand image. Real Estate Developers need to monitor technological advancements and check whether it will help or harm them in the future. In addition, Developers should train their sales stuff to use the tools. If they don't, they will not reap the benefits.
To find out about the latest sales and marketing tools, contact us.