Virtual Showrooms 2025: The Impact of 3D, AR, and VR

Modern customers are more demanding than ever. They expect convenience, speed, and innovation. A virtual showroom is a good opportunity to take business to a new level and provide real, unforgettable experiences. More and more furniture stores, companies, design firms, and developers are setting up virtual showrooms, showcasing products in a way that gives customers the feeling of visiting a physical store. Let's find out more about what other features are hidden and how this important modern tool can benefit users.

Rendering by Voxel Worlds

Virtual showrooms as a revolutionary approach Virtual showrooms are interactive digital spaces that use computer technology to create realistic three-dimensional models of furniture and interiors. Customers can view, interact with, and evaluate products remotely in this virtual environment. These platforms extend the functionality of physical showrooms, providing full interactivity for users. Instead of just looking at furniture, people can open drawers, move sofas, and change lighting, almost like in a real store. In addition, virtual showrooms create immersive environments by showcasing furniture in a specific interior, helping customers better assess dimensions and visual appeal. The virtual format enables instant updates, presentations, new collection additions, and contactless product interactions. This ensures a consistently up-to-date experience and provides customers with relevant offers. Technologies behind virtual showrooms Virtual showrooms are based on three key technologies. 3D modeling enables designers to produce highly realistic 3D furniture renderings, accurately replicating textures and physical properties of materials. Advanced software helps create photorealistic images. Augmented reality (AR) allows potential customers to place virtual furniture in a real space via a smartphone or tablet. The customer can direct the camera at their room, and the selected piece of furniture appears on the screen, correctly scaled and placed. This helps to make the final decision, as the buyer becomes confident in the size and style. Virtual reality (VR) can place the user into a digital environment where they can move around and interact with objects. VR tours allow customers to experience different design solutions, creating an immersive experience that is impossible with traditional presentations. It is also important to highlight the additional benefits of virtual showrooms. This technology promotes cost efficiency as companies can significantly reduce rental costs, logistics maintenance, and staffing. ​​24/7 availability is another significant advantage, as customers can visit virtual showrooms any time, from anywhere, without worrying about store closing times. This is important for international brands that can serve customers in different time zones without additional resources. Another advantage is the speed of updating the product line, which allows businesses to add new collections and make changes instantly.

Virtual showrooms present an innovative way to enhance customer experience and unlock new business opportunities. Check out the product and furniture designs brought to life by Voxel Worlds.