The multi-family real estate market has been one of the most attractive asset classes for investors. It is one of the most talked-about investments in the media, and many companies own and operate their portfolios like any other business. It is vital to stay competitive to retain tenants who will remain in the property for years or attract new tenants quickly to reduce the impact of vacancy. Property managers need to ensure that the properties are in top condition and that there is constant demand for their units. This can be achieved using marketing strategies and materials that make their properties stand out.
A site map is one of the most critical tools a marketing manager can use to showcase the property. The prospective tenants need to understand the layout of the property and its accessibility. Moreover, a well-designed sitemap will list all the amenities the property offers. Many people are choosing to rent instead of buying and are looking for properties that offer amenities that make renting more appealing. Here are the key benefits of providing a site plan:
Provides a macro-level property perspective.
Enhances understanding of proximity to amenities.
Supports the leasing process by illustrating unit availability.
The real estate industry is notorious for being one of the last industries to adopt technology. However, things are changing rapidly since many renters are looking for properties online. The use of architectural rendering or computer-generated images is becoming extremely popular, especially for properties that are being built. Photorealistic renderings can help pre-lease these properties by assisting renters to emotionally connect with these unbuilt properties and commit to moving to these new developments. Thus increasing the occupancy rate as soon as the properties are ready. Photorealistic renderings provide the following key benefits:
Creates emotional engagement with potential renters.
Boosts marketing efforts before project completion.
Strengthens branding and promotional materials.
One of the most effective tools in making renters make their decisions is 3D floor plans. They help solve a major problem many people face: spatial understanding. Many property managers still use 2D plans. People are not used to looking at these plans, let alone understanding them. 3D plans simplify the task because renters can understand room flow and visualize furniture placement. The 3D plans offer many benefits.
Provides an intuitive view of unit layouts.
Encourages quicker and more confident rental decisions.
Gives properties an advantage over competitors using 2D floor plans.

Not using these tools can be deleterious to property managers because renters look for apartments online first before narrowing down the list of properties they will visit. If one’s marketing material is not engaging, one’s property will likely not make the list. Good marketing material will increase engagement and the chances of an on-site visit. The competition is fierce when there is an increased supply of properties. Using good marketing material is something that any marketing manager should strive for. As the search for apartments is conducted primarily online, good marketing will likely significantly increase engagement and the likelihood of site visits.
At Voxel Worlds, we have worked on on-site plans, renderings, and 3D plans with some major players in the industry. We have worked on hundreds of properties and helped our clients elevate their game and increase engagement. The feedback we received from our clients leads us to believe that this is the way one should adopt to increase engagement. Real estate marketing managers are welcome to contact us so we can discuss ways to help market their properties.
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