How CGI and 3D Technologies are Changing the Shopping Experience

In what ways do current technological trends shape the process of choosing and purchasing a new sofa? Customers can explore sofas online, place them virtually in their living room using a smartphone, change colors instantly, and check the fabric texture — all before buying. This is thanks to CGI (Computer-Generated Imagery) and 3D modeling technology, which help transform static catalogs. Let's explore exactly how these innovations are changing the shopping experience.

CGI and 3D modeling

CGI, in its simplest definition, is the generation of images using computer software. Instead of photographing a real object, a digital visualization is created, which is often indistinguishable from a real photo. 3D modeling is the process of creating full three-dimensional models. This virtual sofa model can be rotated, resized, customized, and seamlessly integrated into other digital environments. A clear example of this was previously mentioned in the context of choosing a sofa online.

Rendering by Voxel Worlds

Benefits of CGI and 3D for interactive catalogs The use of CGI and 3D technologies opens up new opportunities for businesses. They allow for photorealism and attention to detail, products can be showcased from the perfect angle, with proper lighting, in any environment, and with maximum texture and small element detail. With interactive 3D models, customers can rotate products through a full 360-degree range and change the visual qualities of materials and colors. Another great advantage is customization and personalization, allowing the customer to create a unique product configuration, for instance, users can create a kitchen layout and immediately view the outcome in a realistic format. Techniques such as animation and sectional modeling enable the clear and detailed presentation of complex mechanical operations, as well as the internal structures of devices. Creating one high-quality 3D model allows for the generation of numerous images, videos, and animations for different marketing channels, saving resources in the long run. Several real-world examples The potential of CGI and 3D is unfolding in many industries, and the technology is constantly evolving. Businesses gain the opportunity to make the shopping process engaging and memorable, while customers gain confidence that their choice was the right one and won't disappoint in the future. The furniture and decor niche. The leader here is IKEA with its IKEA Place app and similar AR features that allow customers to place furniture in the room. Many furniture brands offer 3D configurators for sofas, wardrobes, and kitchens, where the size, color, material, and hardware can be chosen. This helps avoid mistakes with dimensions and design. The real estate and architecture niche. Architectural firms use CGI to create photorealistic renders of future buildings at the design stage. Developers offer virtual 3D tours of apartments and houses, allowing potential buyers to explore properties remotely.

CGI and 3D technologies are no longer just aesthetic features of a website but essential tools across various industries. They offer an opportunity to stand out among competitors, increase conversion rates, reduce return costs, and build stronger customer relationships. Investing in these technologies today is a step toward the future of successful online retail.