Can AI Truly Create Realistic 3D Visualizations in 2025?
- Vita Herasymenko
- May 26
- 2 min read
Artificial Intelligence has made a lot of noise, and many businesses can't imagine their existence without it. Designers are among those who have most actively started using this tool in their work. In 3D visualization, AI helps create unique and unconventional images in just minutes. However, the question of the quality of these works, their technical aspects, and compliance with established requirements remains open. Can AI solve all the tasks developers, architects, or designers face?
Creating high-quality 3D visualizations requires technical modeling skills and a strong understanding of lighting, texturing, composition, and color principles. AI generates visualizations based on millions of other people's images, without recognizing the difference between a real architectural project and an artist's fantasy. Therefore, each picture generated by AI often has little to do with technical reality and fails to consider the depth of the facade, technical standards, or the specifics of the area. AI generators should not be expected to provide accuracy and detail — they are more of a source of inspiration and unconventional ideas.

When it comes to large projects like residential complexes or commercial real estate, relying on artificial intelligence is risky since it may disregard essential architectural aspects. AI can’t fully consider all the technical aspects and local regulations that impact how safe and functional the building will be. It is important to note that presenting such visualizations or presentations to investors can be risky and ruin reputations, not to mention budgets in the millions. Editing is an integral part of creating a render, as the visualization process often includes several stages of refinements, adjustments, and adaptations to the client's needs. Because AI generates a new image each time, the overall logic and integrity of the visualization may be lost, as it might not immediately consider all the nuances that need to be adjusted. For example, replacing a tree or bush can be a real problem, and the time spent correcting the prompt may exceed the cost of working with a professional studio, where experts can quickly and accurately make the necessary changes, ensuring a result that meets all requirements. It's important to mention the legal risks as well — AI-generated renders are created based on other people's images, often without the authors' permission. The developer or architect cannot prove that the generated image is unique and safe for use in advertising or presentations to investors. Large businesses are not ready to take on such risks, as even small mistakes in 3D visualization can lead to significant financial losses or damage the brand's reputation. So, AI is a new reality that has its pros and cons for work. To stay on trend and use these technologies effectively, understanding their capabilities and limitations is essential. AI can greatly simplify routine tasks and accelerate the discovery of new ideas and references. However, it cannot replace professional 3D visualization. A good image is nice, but businesses need a tool that sells, convinces, and works towards results.
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