Online shopping may be the norm today, but it has existed for at least 3 decades. Like any other industry, it has gone through an evolution. However, the last decade saw a rise in how people shop, making online shopping the norm. Furthermore, the pandemic compelled individuals who had previously resisted shopping online to do so. This increase in demand led to the rise of online platforms and created a new breed of online entrepreneurs.
A few years back, e-commerce mainly consisted of regular businesses seeking an online presence to complement their regular brick-and-mortar business. However, with the rise of online platforms such as Shopify, many new companies began selling exclusively online because creating a website has become a lot easier and much more affordable. Clients can no longer touch or see like they are used to in stores. They had to make the buying decision based on the website images. These images are oftentimes 3D renderings.
Good product imaging is essential to attract the competition. Some vendors resorted to photography, while many are beginning to use 3D product renderings because they make the process a lot easier and offer flexibility. For example, an online furniture retailer selling a sofa that comes in multiple colors does not need to take a picture of every sofa. The logistics of such an endeavor are complex. This is where rendering comes in. It is possible to model the product, choose the texture, and choose the color instead of trying to take pictures. We were able to help many sellers, such as Atlantic Technology, a builder of special audio equipment, by creating renderings of their speakers on a white background and in the setting.

At Voxel Worlds, we can work a lot faster than photographers and provide our clients with a plethora of other services:
Product images to show the product from multiple angles
3D animations showing how the product works.
Lifestyle images showing the product in a setting.
Augmented Reality Models so clients can see the product using an augmented reality device.
E-commerce is a persistent phenomenon that has led to the decline of traditional business models. As more entrepreneurs enter this realm, displaying one’s product most favorably is essential. 3D rendering is the solution that successful sellers use, and it is only a matter of time before other sellers adopt it.
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